Creating a website is an inevitable part of establishing a contemporary business. Websites are indeed effective for businesses as they give easy access to all the information, services offered by the business. But only developing a website is not enough, offering a superb user experience to the visitors is even more important. These visitors must be presented with exceptional User Experience (UX) in order to elevate their complete browsing experience. For providing your users with unique browsing experience, here are some of the best UX tips, web design and development trends to keep in the mind. As Extoll Marketing says, UX is the future. And, you should always wear a UX glass geared to optimizing a site with user as the main consideration.
Effective Tips That Help Improve Your Website’s UX:
1. Responsive & Mobile-friendly
Smartphones are driving huge traffic to a number of websites and this makes it essential for your site to be a responsive one. To serve the browsing needs of the mobile internet users, going mobile friendly is now an easy way for the website owners that ensures better visibility. In addition to this, keep in mind to be quality centric while including the responsive element. It will ensure an outstanding experience to the users. Hence, never compromise on this website UX design trend. There are a number of responsive design testing tools that help check the responsiveness of websites.
2. Page Loading Time
Page loading time matters much when we talk about web design and also when you are in for offering an exceptional user experience to the clients. In case, the loading time of your website is too slow, it will frustrate the clients and will ultimately hamper the conversions. Page loading time also plays a vital role in helping the users decide whether they are going to further visit the site. If they are underserved in terms of user experience for the very first time, there are brighter chances they will ignore your site for future reference also.
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3. Website Security
Your users will build trust on you if they have an assurance of the safety of their payment details saved on your website. With a robust site security, you can easily guarantee an exceptional browsing experience to the users. A security seal is thus going to get more and more clients for your business. More clients will additionally help in getting more conversions. Read more about WordPress security here.
4. Bullets
Bullets, on the other hand, help users get quick information about the key features of the product and services in which your business deals. Thus, considering this particular website design trend will help in engaging the users also. While using the bullet points, you can go creative and include a number of images to help the readers understand what has been described in the bullets. This will make your web page more attractive. Using bullets is also beneficial as it forces the designers to isolate the points and help the users understand more clearly. Techie Drive was able to increase their conversion by 20% by just using bullet points.
5. Use Attractive CTA
Your CTA (Call To Action) needs to be accessible on every page of your website. It will help in getting the higher conversion and additionally adding to a unique user experience. Another important consideration is to place your Call to Action above the fold so that users can easily view the button and reply to the same in case they are willing to. Providing your visitors an easy chance of finding and reacting on CTA is a way to gain more conversions. Thus, make enough room for this website UX design trend. Techie Jerry was able to increase its email opt in rate by 27% with just making clear CTA.
6. Color
Color matters when it is about creating buttons as well as choosing the one for your website. Being a person investing in the development of a website, you also need to think about the psychology of the color you are going to choose. It has been researched that the soothing colors help in increasing the conversions. Different colors evoke different messages and thus, think on the message you wish to forward to your users while choosing a color for your website.
7. Motion and Animation
Including motion and animations has its own fair share of advantages. However, it is a big no to use these elements in the titles and paragraphs as well. The subtle animation though can help in attracting the users towards a call to action. An animation is also good to use in case you are wishing to display various notifications on your website. Try to use this element in order to get your clients’ attention. Picture do get preference over content and it also goes true with website design trend.
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